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Liverpool in “Advanced Talks” with Nike but New Balance Have Upper-Hand in Negotiations


So, there are some rumours flying about the Twittersphere that are suggesting Liverpool are set to agree a deal with Nike, making the sportswear titan the official kit sponsor of the reds.

ESPN are reporting that we’re currently in talks with Nike over a long-term deal worth over £750million. Should such a deal be completed, it would surpass Manchester United’s current deal with Adidas and become the biggest kit sponsor deal with a Premier League club.

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Our current deal with New Balance is worth £45 million a year, and is nearing the end of its tenure, with the deal due to expire in 2020. However, New Balance have the option to extend the deal further, and match bids from other competitors should they wish to do so.

Although reports suggest talks are at an advanced stage between Nike and Liverpool, there has also been contact with the likes of Puma and Adidas over obtaining a lucrative sponsorship deal for the club.

Although it wouldn’t compare to the deal that Nike currently have with Barcelona, which was completed last year and is worth around £100 million a year, it’s become apparent that Liverpool are in a great position to call the shots.

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Thanks to our return to the Champions League over recent seasons and an impressive campaign in  Premier League this season, Liverpool are in pole position to agree an incredible deal with Nike.

With a world-class manager and players, alongside the rarity of our availability for a new deal, clubs sure are sniffing around.

It’s no secret that our American owners FSG want to to increase club revenue wherever possible, and this is definitely an area that could please everyone.

Here’s to hoping Nike have some tricks up their sleeves should the two strike a deal, as some are worried the kit could have no originality given how they have supplied Spurs and Chelsea this season.

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